|Language:||English, Spanish, Indonesian|
|Genre:||Business & Career|
|Distribution:||Free* [*Sign up for free]|
You have started or are planning to start a WordPress website. You obviously select a WordPress theme that leverages the expertise of a creative genius. Have the ebook Wordpress Genius Guide File edition of to download free PDF books to get just as much knowledge as you want. Download – Descargar – WordPress – Genius Guide – Become a Master – PDF – Magazine. Master the expert skills needed to create better. WordPress Genius.
The first question when talking about website speed is: Why should I care about it in the first place? I mean, as long as your site loads within a few seconds, it should be fine, right? Well, the answer might surprise you. For example, after Mozilla made its pages 2. However, the takeaway is clear: When it comes to visitor retention and conversion, every second counts. After all — their goal is to present their users the best possible search results. A site that exasperates visitors with slow loading time is anything but.
While speed is not yet officially a ranking factor, it definitely factors into your search position. How so? A slow-loading site increases your bounce rate. That means the rate of users who pretty much leave immediately after landing on it. If that happens, the big G will take note and downvote you since they consider this behavior a sign of a low-quality site.
The problem is more prevalent with mobile traffic, which tends to have slower Internet connections than desktop computers.
Plus, Google has gone on record , stating that for their mobile index, page loading speed will definitely become a ranking factor. Considering the fact that mobile devices have taken over as the main Internet devices globally , you better make sure your site is up to snuff. In this first part, we will talk about basic steps to speed up your WordPress site and decrease page loading time. Invest in Quality Hosting One of the most basic steps to increase site performance is to choose a good host to house your site.
Sure, there are lots of cheap offers out there. Keep in mind that hosting is one of those areas where you get what you pay for. Since we have seen earlier that speed matters, this is not a good place to skimp.
What does that mean? As a first step, avoid shared hosting if you can. Doing so eliminates the risk of having bad neighbors on your server that can slow down your site.
For that reason, a VPS is probably the best option. This type of hosting provides a nice balance of speed, comfort and cost. Another option is to go with one of the growing offers of managed WordPress hosting.
Plus, prices for managed WordPress hosting are dropping and the costs for developing a managed platform yourself are extremely high. They contain improvements, new features, and often improved speed. All websites should be running at least PHP 7. You can check for currently supported PHP versions here. A quality host will take care of this by themselves and notify you if your PHP version is out of date.
When you log into your hosting backend, make sure to look for PHP configuration or a similar menu item. Here, you can often control which version of PHP you are using. Just a quick note: some old code and older versions of WordPress are not compatible with, for example, the latest version of PHP.
For that reason, when updating, make sure you test on a staging site first and take a backup. This way you do not inadvertently break your live site and you have an easy way to revert your changes if something goes wrong.
Each version of the CMS comes with new features, bugfixes and more. They make your website run more efficiently and prevent it from slowing down too much. Keeping your website up to date is not only speed but also a security issue.
With the latest version of WordPress, your themes and plugins, you also make sure all known vulnerabilities are fixed. Use a Proper Theme While we are talking about themes: they can be a decisive factor in website speed. They offer so many features that it slows down your site from sheer weight. Bare in mind — those features all consist of code that needs to be loaded — in many cases this code executes even if you are not using those features!
For that reason, try to find a theme that has just what you need and nothing more. Or better yet, get a lightweight theme and add functionality via plugins. That way you can keep things lean and lightweight. Your loading time will thank you. This does sometimes require rebuilding your site with another theme but luckily this is only something you do once! For that reason, regular database maintenance is crucial for keeping your database lean and usable. There are many tools out there which can help you.
A personal recommendation is WP-Optimize , which makes the process quite comfortable. WP-Sweep is another option. For more advanced and thorough database cleanups consider hiring a professional from Codeable. Set Up Monitoring You know how they say that only what gets measured gets managed? This is also true for website speed. Only if you are aware that there is a problem you can take corrective action. We already talked about how to measure your site speed earlier. When you register for it, they will send you an email if your site gets too slow.
Decrease Server Requests A server request happens every time your browser asks some type of resource from your server. This can be a file like a style sheet, a script or an image. The more server requests necessary to complete loading your site, the longer it will take.
As a consequence, requests should be as few as possible. From there, you can take steps to either eliminate requests or make sure they complete as quickly as possible. That brings us to the next point. Optimize Images Images often make up the bulk of a page. For that reason, in order to speed up WordPress, it is crucial that you learn how to make them as small as possible without losing quality, or what is called compression.
The old way used to be compressing your images before you even upload them. For example, in Photoshop you can use the Save for web option but this will not compress the images to the maximum. TinyPNG used to be one of the best image optimizers but you will probably get much better results with ShortPixel and its lossy image compression. It will automatically compress your images when you add them to your WordPress site.
It also has a bulk optimization tool so you do not have to optimize your existing images manually. Both plugins will compress any image you upload to your site but the results will not be as compressed compared to premium image optimization services.
That way, you can insert the size of the image it will actually appear in. Posting a full-size image and then shrinking it down to pixels is just asking for a slow website. Unfortunately, it happens way too often so make sure you choose the appropriate image size for your posts.
While WordPress is perfectly capable of hosting and playing videos, doing so is not a good idea. First of all, it costs you bandwidth, which is especially important if you have a limited hosting account. Secondly, it will make your WordPress site considerably larger and thus harder to back up. Most importantly — there are loads of super fast video hosting sites that can probably do a much better job than your own server ever could. Plus, with auto embeds , literally everything you have to do to include videos in your content is to copy the YouTube, Vimeo or DailyMotion link and paste it into the WordPress editor.
After all, that way you could save several steps. There are several premium all-in-one caching plugins for doing this in case you want support but be careful as these can be quite bloated and have more features than you actually need and can actually end up breaking your site! It would also be a good idea to ask your host if they provide server-side caching first see below before tinkering with any caching plugins. Please bear in mind that page caching is too often used to hide performance issues that are related to low-quality hosting, slow plugins or themes and even a bloated database.
It is best to make sure you have all of these taken care of first so your site is fast without having to rely on page caching. WooCommerce store owners will know this all too well! If you are more technically minded, you can also implement caching yourself via.
To do that, you would have to talk to your host. Basically, the further away the computer that hosts your site is from the visitor, the longer it takes to transmit your site data. A content delivery network or CDN lessens this problem by hosting your static files on several servers at once, all distributed across the globe.
That way, whenever someone requests to see your site, they can receive them from the closest possible location, thus cutting download time. The latter even has a free plan for personal websites.
Just install, activate and from now on all images on your site will be delivered to visitors via the content delivery network. Concatenate Your Files or not! As explained above, you should have as few server requests as possible.
A good way to reduce the files that need to be downloaded is to combine them into fewer and larger files. This is also called concatenation. If you are a developer, there are tools to make this happen like Gulp.
For everyone else there is Autoptimize. All you need to do is install the plugin, activate and switch it on.
Additionally, it comes with more options such as the next one. However, much like anything theoretical, the idea does not necessarily hold up in reality. Frank, the author of Autoptimize blogged about this and urged users to test for themselves since larger files compress with gzip better which means a smaller site. There are a lot of ways to get backlinks including: guest posts, blog comments, etc.
For more ideas, check out this post on getting your first links. Creating content that does both of these things will be infinitely more noticeable to Google. Find one that most represents your content and use it sparingly in the post. At the end of your posts, you should always leave the reader with something to do.
It could be a sign up for your newsletter, or an invitation to comment. It could also be an opportunity to download your products or services. The landscape of this is always changing. With new updates to Google and Yahoo, the methods by which pages are displayed and ranked is always changing.
Staying current on these trends and algorithms is the best way to stay ahead of the curve.
SEO is relying more on how things connect and less on specific keywords, so remember to make everything fit together. Installing a social media plugin on your WordPress blog will also allow people to share your posts on their networks, further spreading the influence of your site.
Publish videos, record podcasts, and try new things with your posts. Use simple themes that are light on coding and run fast. This way your content is found faster and easier by search engines and ultimately by your readers. Creating one of these can be done using an SEO plugin, or with other sitemap specific plugins, but regardless of how you do it, this is an essential action that will make your site infinitely more readable for search engines like Google.
The ones that provide value to readers, the ones with content are the ones that should be viewed by search engines.
They ensure that your security is solid, but they also alter any possible errors or glitches in the coding that could be hurting your SEO ranking.
For example, in the beginning, the posts are categorized. As mentioned above, you can create category pages with their own unique content and index them for an SEO boost. When you setup your WordPress site, the default is posting your latest content on the homepage. The problem with this is that showing the content on the homepage and in the respective post creates that dreaded duplicate content. To fix this, create a page for blog posts and go to the reading settings.
Each article you post should be represented by an excerpt, then double check that the discourage search engines from indexing this site is not selected. When searching for new content, Google check the time set on your WordPress, not the time and date it actually went up. If you need help figuring out which time zone is yours, Wikipedia has a handy chart. Each year, there are a number of google updates , some small, and some large.
With each of these updates the SEO landscape changes and we must in turn change with it. While the changes are beneficial and contribute to the overall whole, they are still radical in some aspects. Here are the updates issued in Panda First update of the year issued on January 22nd. Panda This was the last update before the Panda update was added into the core algorithm.
Hummingbird: This was a major update to the core algorithm, modifying semantic search among other SEO tactics in a big way. Penguin 2. So, why did I show you a list of oddly named updates? Well, of the five updates, two of them were fairly major. This means that several times per year, the way we understand SEO changes. When it comes down to it, Google is just trying to make their search results the best they can be for users.
If you meet these standards, then the search engine is looking for you instead of you looking for it. And you know what proves all of this? Your analytics account: The average amount of time a reader stays on your website, how many pages do they visit, etc. What About the Future?
Those things are still important, in fact, they keep you afloat. This is done through marketing.