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Later editor K.
Mammen Mappillai was convicted and imprisoned on charges of publishing news against the Diwan. Malayala Manorama re-commenced regular publication in Mammen Mappilla's death, his eldest son K. Cheriyan took over as the Editor-in-Chief in Malayala Manorama was produced in a single edition in the central Kerala town of Kottayam with a circulation of 28, copies.
By the late s, Manorama steadily increased circulation and overtook Mathrubhumi in circulation, the dominant Malayalam daily at the time.
The struggle between Malayala Manorama Kottayam and Mathrubhumi Calicut demonstrated the forces that would drive the expansion of Indian regional newspapers. The contest also illustrated the difficulties if expansion had to rely on Gutenberg-style printing as with the case of Manorama.
In , Mathrubhoomi launched its second edition in Kochi. The new edition sent Mathrubumi to a circulation of , copies by , 19, more than its rival, Malayala Manorama.
With Mathrubhoomi s circulation rising, it became a compulsion for Manorama to expand its reach, and consequently, introduce new technology.
The competition set off a keen struggle for more readers, faster equipment and national advertising from major consumer goods companies [such as Hindustan Lever ]. By , it was the leading daily in Kerala. The circulation of the newspaper rose from around 30, to , by this expansion to Malabar.
Mathew, who took charge as editor in , began a series of renovations, just as the Anandabazar Patrika did in Bengal. He brought in a series of consultants in the management , technical and editorial areas, and accepted their guidance. He conducted frequent training sessions for Manorama journalists and other employees. The company restructured their organisation in Mathew sent his best journalists and managers to training schools around the world, and imported the most effective techniques in international journalism and newspaper production, which brought in a contemporary look and feel to Malayala Manorama.
By , the circulation of Malayala Manorama was increased to 1 million. In mids, the daily started units in the Middle East, focusing on the large Malayali population in the region. Mathew is credited with the introduction of the concept of "editionalising" with larger share for local news and reader-friendly packaging through professional page designing in Manorama , which in turn impacted the entire newspaper industry in Kerala.
By , Manorama become the only non-English and non-Hindi daily newspaper in India to cross 1.
Mathew was succeeded by his son Mammen Mathew in English News Website - Onmanorama. From Wikipedia, the free encyclopedia.
Indian newspaper. Audit Bureau of Circulations.
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Question: What is the difference between circulation and readership in Newspaper? Answer: Newspaper circulation is number of copies printed whereas Readership is number of people who read it.
So a single Newspaper in a household is read by the entire family. Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. Question: I am about to confirm my ad in a Newspaper.