This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics. This page lists all Personal MBA recommended books and resources for easy printing, bookmarking, and reference. For more information about the Personal. The Personal MBA: Master the Art of Business and millions of other books are available for instant access. The Personal MBA: Master the Art of Business Paperback – August 28, Josh Kaufman is the author of The Personal MBA: Master the Art of Business, an international.
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Editorial Reviews. From Publishers Weekly. Kaufman, a former middle manager at Proctor I have an MBA from a top business school, and this book helped me understand business in a whole new way." -Ali Safa vi, executive director of. The Personal MBA book. Read reviews from the world's largest community for readers. Master the fundamentals, hone your business instincts, and save a. While reading every book on the Personal MBA Recommended Reading List is a laudable goal, and you'll certainly benefit from doing so, I believe it's more.
I've heard from many readers that they've downloadd the The Personal MBA in every format - print, ebook, and audio.
Each version has its own particular strengths: Audio is ideal for completing the entire book - think of it as a low-cost business course that you can take over and over again. Print is ideal for browsing and as a long-term desk reference. Ebook is ideal for searching inside the book and reviewing concepts on the go. It's very common for my readers to listen to The Personal MBA during their morning and evening commute, or at home while doing housework or chores.
Listening to books is an easy and inexpensive way to optimize your time and increase your overall productivity.
If you're going for a run, mowing the lawn, doing dishes, or folding laundry, there's no reason you shouldn't occupy your mind and learn something useful by listening to an audiobook.
I've been an Audible member for over a decade, and it's one of the best services I use on a daily basis. A large percentage of books on the Personal MBA recommended reading list are available on Audible, so listening to them in audiobook format is a great way to make consistent progress.
In addition, fiction audiobooks are a wonderful, cost-efficient form of entertainment. I've listened to every book in George R.
That's a screaming deal. If you're wondering, the books are even better than the TV show. Good marketing should help educate people about your product.
It is important to know who your target audience is. For example, if you don't have a baby you will not be interested in a car seat no matter how educated you are on the topic. Chapter 4 is about Sales. Sales is about the transaction where money is exchanged for the value you have created. This quote gives a great overview of the sales process:.
Chapter 5 is about value delivery. Once the sale has been made, you must deliver the value you have promised to the customer. The key idea for this chapter is: Chapter 6 is about finance. Finance is about understanding how money flows in and out of the company. In understanding this you can decided if the business is doing well or preforming poorly. At the end of the day a business must make enough profit to make it worth the owners time to keep it operating.
Finance helps to answer this question. Chapter 7 is about the human mind.
In this part of the book Josh shifts from the business to people. He will first help yo to understand yourself then others. Josh lightly interact with the modern topic of neuroscience. The part of the chapter that helped me the most was the idea that we operate on perceptual control.
Perceptual control is the idea that we work like a thermostat. A thermostat only does something when the temperature moves in or out of the range it is told to operate on. In the same way most people only do something when they perceive it is time to act. Different people have their thermostat at different levels. This is why not everyone responses the same way to the same situation. Chapter 8 is about working with yourself.
In this chapter Josh covers topics such as mono-idealism, cognitive switching penalty, most important task MITs and goals.
He explains that the best way to change a habit is to create an environment conducive to change. The reason for this is that will power is quickly used so it is better to save you will power for things beyond your control that would derail your goal. I found his explanation of power helpful. Power can be used to influence others or force them to do something.
If you use it for force people will resent you and they may comply, but more power will be required if you want them to do something in the future. Force is not sustainable.
Influence can take more time to get people moving in the direction you want them to, but in the end it pays off because it is sustainable. Chapter 10 is about understanding systems. Systems are the final topic covered in the book. A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: You have to start over, beginning with a simple system.
This is basically saying that the complex system you see was once much simpler and has over time to be as complex as you see it. Also, if you were to try and build a system as complex as the one you see that you would fail. Systems describe the flow of resources in and out of the system. Stock is the resources waiting to be inputted into the system. Slack is the amount of resources in stock. All systems have constraints that limit the output of the system.
Systems must have means to test the output and are always changing and adapting to new forces in their environments. Chapter 11 is about analyzing systems. Given Gall's Law that complex systems evolved from simpler systems that worked, it is helpful to deconstruct them in order to analyze and understand them.
Deconstructing a system is the process of breaking a complex system down into understandable pieces. Once a system is broken down deconstructed into its parts you can start to measure and track their performance.
Josh spends some time explaining how to measure and how to decide what to measure. Chapter 12 is about improving systems. Now that you have analyzed the system you can hopefully improve it.
To improve it you have to decide what you will optimize for, refactor or automate. His thoughts on automation were interesting. He covers some problems with automation such as the amplification of errors.
If your automation is wrong it is going to amplify that mistake on every cycle. Purpose The goal of the book is to distill the basics of an MBA into a single book.